Hughbanks Design is now MasterCraft Web Solutions. LEARN MORE >>
MasterCraft Web Solutions was built by a small business, for small businesses. We specialize in helping home service companies and local businesses cut through the noise, get found online, and turn their websites into tools that actually work.
14+ Years
in the website design and digital marketing space
100+ Small Businesses
helped across home services and local industries
Since 2012
through algorithm changes, platform shifts, and an entire evolution of the web
One focus
Helping local businesses compete and win online
Chris Hughbanks didn’t grow up in a boardroom. He grew up in a blue-collar household where hard work wasn’t a concept; it was just how things got done. Before finding his footing in marketing, Chris worked jobs on the shop floor, operating machinery and learning firsthand what it means to put in a full day’s work with your hands.
That background never left him. And when he built MasterCraft Web Solutions, it became the foundation of everything we do.
Chris has been in marketing for over 23 years, building his first agency, Hughbanks Design, in 2012. Over more than a decade, he helped over 100 small businesses and home service companies build a stronger online presence, rank higher in searches, and compete with companies twice their size. MasterCraft is the next chapter of that work; sharper, more focused, and built specifically around the needs of local and home service businesses.
The difference between MasterCraft and a big-city agency isn’t just size. It’s perspective. We look at your marketing challenges the same way you do: as a small business owner who has to make every dollar count and every decision matter.
When you work with MasterCraft, you’re not handing your business off to an account manager who’s juggling 60 other clients. You’re working with a team that genuinely understands the stakes for a small business owner. We know that a slow month can mean a real impact on your family. We know that trust is earned, not given. And we know that the best marketing in the world means nothing if it doesn’t translate into real jobs, real calls, and real revenue for you.
That’s the standard we hold ourselves to every time.
You started it because you’re good at what you do. Maybe you’re a plumber, an HVAC tech, a landscaper, or a remodeling contractor. You know your trade inside and out. But figuring out why your website isn’t ranking, or whether you should be running Google Ads or investing in SEO, or what “local search optimization” even means for your specific market? That’s a different skill set entirely. And trying to figure it all out while running a crew, managing jobs, and keeping customers happy? That’s where most business owners hit a wall.
That’s exactly the problem MasterCraft was built to solve.
We cut through the confusion, give you a clear strategy, and handle the execution. You stay focused on the work you’re great at. We make sure customers can find you when they need you most.
A lot of agencies are great at identifying what’s wrong. They’ll audit your site, point out every flaw, and hand you a report that leaves you more overwhelmed than when you started.
That’s not how we operate.
Our philosophy at MasterCraft is simple: we chase solutions, not problems. When we find an obstacle, we don’t dwell on it; we get to work. We bring clarity where there’s confusion, strategy where there’s guesswork, and results where there’s been frustration.
We’re not here to impress you with jargon or lock you into a complicated contract. We’re here to help your business grow.
Let’s have a real conversation about where your business is, where you want it to go, and what it would actually take to get there. No pressure, no jargon, just straight talk from people who’ve been in the trenches.