Increasing Leads Through SEO and Website Redesign
Stateline Garage Door, LLC is a locally owned and operated garage door company based out of Athens, Alabama that offers residential and commercial garage door services and garage door repair in the Northern Alabama and Southern Tennessee area.
Challenge
“We are a small, locally-owned garage door company in North Alabama. We are desperate for a new marketing company. We have had 5 marketing companies and they have all given us the bait and switch.”
That was the first email we received from an Alabama Garage Door. They had been burned by multiple marketing agencies and were only left with:
• A generic-looking website
• No key content for the website
• Low Google rankings for all keywords
But, they didn’t just want a better website and more traffic — they wanted to grow their business and presence in the market.
Strategy
First, we needed to create a website and copy that showcased their beliefs in integrity, the services they provide and unique enough to set them apart from their competitors visually.
While reworking their website we initiated our local SEO formula, which consists of optimizing the Google Business profile, posting on the Google Business profile 3 times a week, and start creating citations. This allows the GBP to help generate leads and dominate their local Athens market while we are redesigning the website.
During and after the build, Stateline Garage Door had strong ties with local builders, so they already had strong sales in installations. So we chose to focus our SEO efforts on repair services. We did this with a mix of content, inner linking strategies, and white hat backlinks and citations
