Hughbanks Design is now MasterCraft Web Solutions. LEARN MORE >>
“I had the pleasure of working with Chris, and I highly recommend him for any SEO related projects. He is responsible, reliable, and always delivers work on time. Communication with him has been smooth and efficient, he is a great communicator who makes sure everything is clear and well coordinated throughout the process.”
Most home service businesses get their first few customers through word of mouth. Then growth stalls. The neighbors stop referring, the slow season hits, and you realize your business is invisible online. The truth is, your next customer is already searching for what you do. They are typing it into Google right now. The question is whether they find you or your competitor.
At MasterCraft Website Solutions, we built our entire service lineup around one goal: getting your local business in front of the right people at the right time, and giving them a reason to call you instead of someone else.
We work with home service contractors and local businesses that are serious about growth; no generic packages, nor set-it-and-forget-it. We build the foundation, then keep stacking on it until your marketing is working around the clock.
Every MasterCraft engagement follows a proven sequence. We start where you are, build what you need, and scale from there.
The Foundation. The Expansion. The Amplification.
Your website is not just a digital brochure. It is your hardest-working salesperson. We build and grow your site in focused phases, so you can start generating leads quickly while your online presence matures over time.
We start with a fast, focused launch and build from there, adding service pages, location coverage, trust-building content, and conversion tools as your business scales. Each phase is designed to compound on the last, so your site gets more powerful with every step.
Whether you need a professional presence up fast or a fully built-out local authority site, we have a path for you.
Know Exactly Where Your Customers Come From
Spending money on marketing without knowing what is actually driving calls and form fills is one of the most common and costly mistakes a local business can make.
Our Lead Attribution Audit digs into your marketing, your website, and your tracking setup to give you a clear picture of which channels are producing real leads and which ones are burning budget. With that clarity, every future marketing decision gets sharper.
Get Found Where It Matters Most
Ranking in your local market takes more than keywords. It takes a complete, coordinated strategy. Our Local SEO Growth service covers every layer of what it takes to dominate your market on Google:
This is not a checklist. It is a living, managed strategy that grows with your business.
Stay Top of Mind. Win Repeat Business.
Getting a new customer is just the beginning. The businesses that grow fastest are the ones that stay connected to their audience over time.
Our engagement and re-engagement campaigns are built to keep your business front and center with past customers, warm leads, and your local community, so when the need comes up again, you are the first call they make.
Behind every strategy, campaign, and page we publish is a small team that actually knows your business, not a rotating cast of account managers.
Chris started doing web and design work in 2012 and built that into a full digital marketing agency in 2018. He leads strategy for every MasterCraft client, from the first audit through the ongoing SEO and ad work, with a focus on home service and local businesses that need to show up when someone's ready to call.
Justin leads design and brand strategy for MasterCraft, an award-winning designer who makes sure every site we build looks as sharp as the strategy behind it. He works alongside Chris on every project, from first concept to final launch.
We use tools to move faster, but nothing goes live without a person checking it first. Every blog post, page, and piece of content we write for a client is reviewed and approved by a dedicated editor on our team before it's published. There's always a human in the loop, so what your customers read is accurate, on brand, and actually sounds like you.
We start every new relationship with a free strategy call. We will look at where you are, identify the gaps, and map out an honest path forward. No pressure, no pitch decks, just a straight conversation about what will actually move your business.