From Not Having a Online Presence to Being an Industry Authorty
Metallurgical Supply Company (METSUCO) has been in business for over 30 years. Headquartered in Houston, TX, we’ve been supplying metallographic supplies, equipment, consumables, and metrology equipment to a wide variety of industries. With over 1,000 products in our catalog including metrology instruments, metallurgical testing equipment, hardness testers and testing equipment (Rockwell, Brinell and Vickers), NTD (non-destructive testing) supplies, abrasives Powders, grinders and grinding equipment, etchants & chemicals and much more!
Challenge
Metsuco came to us with a half-built site. IT was technically live but many of the core functions were not utilized properly, and some of the design was just a mock-up jpeg thrown in place. The design that was in place was not built for optimal user experience.
Strategy
The first step of our strategy was to identify METSUCO’s strengths vs. the strengths of their competitors. We did that mostly through:
• Keyword Research
• Brand Positioning Research
From there we developed a strategy to position METSUCO as an affordable option to other hardness tester brands and resellers. This was a combination of:
• Onpage Optimization
• Content Development
• Offpage Strategies
Results
The Web Design Solution
We have converted the nonfunctioning jpeg elements into fully functioning sections, and redesigned elements in order to be more helpful to the viewer and the company. We also optimized for speed and added heat mapping for data-driven decisions down the road.
Technologies include:
- WordPress
- Woo Commerce
Marketing Solution
We built several marketing automation using Automatic campaign, created several Google Paid Per Click campaigns and Google Shopping Campaign.
