Omni-Channel Approach to SEO
Spectrum Overhead Door is a Houston garage door repair and installation company.
Challenge
- Fewer leads are coming in based on lower Google Business Profile and organic rankings visibility
- Lower revenue based on increased competition
- Increased competition with much higher ad budgets
Strategy
Being in the map pack is still one of the key ways to bring in business. Just ask anyone who has had their profile suspended. However, we recognized that it takes outside factors such as Reddit, best-of listings, YouTube, and even traditional offline marketing to really boost local SEO factors.
Our strategy was to look at the situation from 3 separate but equal parts
- Entities and Branding (understanding who you are)
- Owning The Moment (understanding the customer journey)
- Google Business Profile and Website Matching
